DELL’s Competitive Advantage

Overview of Dell Computer 

     Michael Dell took the only $1,000 as capital, along with perseverance, hard work and innovation, created what is today a multi-billion dollar information technology empire. Dell started selling personal computers as a freshman at the University of Texas in Austin. Dell sold them by mail order to those customers who did not want to pay the higher prices. Dell used low-cost direct marketing to sell their product. Dell's computers became the top brand name in the direct mail market.

Product Mixing of Reckitt Benckiser

Introduction

Reckitt Benckiser is a global success story: a world leader in the global household, health and personal care sectors. Their offer is simple - bigger, better and more competitive opportunities to develop a rewarding career at the very forefront of FMCG. They are listed on the UK stock exchange and rank 23rd in the FTSE 100. 

Their success is led by their Power brands - big-name brands like Finish, Vanish, Dettol and Veet that aim to achieve global market leadership. Through these they’ve become No.1 in the vast majority of markets and categories in which they compete. Backing up their Power brands is a great portfolio of local hero brands.

Another Introduction To MIS

Management Information System (M.I.S.) is basically concerned with processing data into information. which is then communicated to the various departments in an organization for appropriate
decision-making.

Data --> Information --> Communication --> Decisions

Data collection involves the use of Information Technology (IT) comprising computers and telecommunications networks (E-Mail, Voice Mail, Internet, telephone, etc.)
Computers are important for more quantitative, than qualitative, data collection, storage and retrieval; Special features are speed and accuracy, and storage of large amount of data.
Telecommunications provide the means for oneway or two-way communication and for the transmission of messages. A combination of IT is used: telephone, computer, processor, printer, etc. A lot of time and money are saved and the security of data and messages is ensured.

Fundamental Interactive / Internet Marketing Terms

Affiliate Marketing – Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts.

Banner Ad (Display Ads) – A web banner or banner ad is a form of advertising on the internet. This form of internet advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser.
The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation or sound to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners.

Interactive Marketing vs. Internet Marketing

As with all terminology, the descriptive words ‘interactive’ and ‘internet’ mean two, slightly different things when applied in a marketing sense. Before we review the fundamental processes and techniques within interactive marketing, let’s review what these two terms mean.

Interactive Marketing

Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. The definition of interactive marketing comes from John Deighton at Harvard, who says interactive marketing is the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us. Interactive marketing is not synonymous with internet marketing, although interactive marketing processes are facilitated by internet technology. The ability to remember what the customer has said is made easier when we can collect customer information online and we can communicate with our customer more easily using the speed of the internet.


Internet Marketing

Internet marketing, also referred to as online marketing or Emarketing, is marketing that uses the Internet. The interactive nature of Internet media, both in terms of instant response, and in eliciting response at all, are both unique qualities of Internet marketing. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, email marketing, affiliate marketing, interactive advertising, blog marketing, and viral marketing.