Overview of Dell Computer
Michael Dell took the only $1,000 as capital, along with perseverance,
hard work and innovation, created what is today a multi-billion dollar
information technology empire. Dell started selling personal computers as a
freshman at the University of Texas in Austin. Dell sold them by mail order to
those customers who did not want to pay the higher prices. Dell used low-cost
direct marketing to sell their product. Dell's computers became the top brand
name in the direct mail market.
